The latest campaign to feature our beloved show may come of some surprise. Suntory, a major Japanese drinks beverage company has released the 幽☆遊☆特茶 (yu☆yu☆tokucha) campaign, a pun on Yu Yu Hakusho. Tokucha is a popular brand of tea owned by Suntory which is being used as part of the campaign to promote health and well-being.
Yu Yu Tokucha – Let’s change! Unbalanced health habits!!
As part of the collaboration, users of the popular social media network LINE are able to talk to and get advice from Yusuke and his friends. Exercise is not the only topic the digital Yu Yu Hakusho cast can talk about. You can try every day conversation with them but be cautious, Suntory warns that some of their replies can be unexpected.
“You can do much more. Shall I push you harder?”
If you’re feeling unmotivated a quick message from Yoko Kurama can soon change that. You can choose which character will help to train you but choose wisely. Each character has a different training style so be sure to choose one which matches your ability and personality.
The short campaign video produced in collaboration by Suntory and Yu Yu Hakusho explains what the campaign is about and how you can be involved.
To everyone starting to care about their health!
To change your unbalanced lifestyle, Yu Yu Hakusho and Tokucha have formed a collaboration.
The new project “Yu Yu Tokucha” has begun!
Free Yu Yu Tokucha Wallpapers
Download one of thee wallpapers made for your PC or MAC direct from the Suntory website or add Suntory as your friend on LINE to get more custom wallpapers for your phone.
Unfortunately for most of us, this campaign is only available in the Japanese language but it is free to join for anyone using LINE. So why not give it a try? Use the QR code to get your new Yu Yu Hakusho personal trainer now!
I was like to have Kurama as my personal trainer 🌹💖